SMCP Reports 2% Organic Sales Growth in Q2 Driven by U.S., China Recovery
French fashion group SMCP reported a 2% increase in organic sales for the second quarter of 2026, driven primarily by strong performance in the Americas and a rebound in China. The company recorded total sales of €309.8 million during the period, with like-for-like growth at 3.9%. CEO Isabelle Guichot highlighted improved momentum compared to Q1's decline. The Americas were SMCP’s top-performing region, delivering organic sales growth of 10.4%, supported by strong U.S., Canadian and Mexican markets. In China, the company saw a recovery in online and physical retail after closing several stores in 2024. However, France remained a weak spot with an 8.6% decline due to challenging consumer conditions and store refurbishments. Guichot emphasized that SMCP is gaining market share through pricing strategies while maintaining full-price sales across its brands including Maje, Sandro, Claudie Pierlot, and Fursac.