Gong Cha Signs Largest Franchise Deal with 50 Stores Planned in Texas
Gong cha, a popular bubble tea brand, has signed its largest direct franchising agreement to date, planning to open 50 stores across major cities in Texas over the next seven years. The deal is being developed by Bakers Acres & Cattle Company and marks an expansion strategy following Gong Cha's recent acquisition of 170 U.S. locations from a master franchisee. This move aims to accelerate its growth toward reaching 1,000 units across the United States. The brand has been adapting to consumer demand for customizable cold drinks by streamlining operations and introducing an automated drink-making system that reduces service time. These changes are expected to support faster expansion in high-growth markets like Texas, which is attracting multiple franchise brands due to its expanding urban centers.
Topics: franchise_deal restaurant_growth tea_chain