Wetzel’s Pretzels and Cold Stone Creamery Announce First Co-Branded Location in the Bronx
Wetzel's Pretzels is partnering with Cold Stone Creamery to open a co-branded store at 1957 Turnbull Ave in the Bronx. This marks an expansion of Wetzel’s into non-traditional formats and highlights Arshad Khwaja, a seasoned franchise operator who currently manages seven locations across New York and Maryland. The new location is part of a broader strategy to leverage co-branding for increased foot traffic and operational efficiency by combining snack-driven offerings with dessert-focused options. Eric Weigel, Brand Leader at Wetzel’s Pretzels, emphasized the model's potential to support franchisees through shared resources and streamlined operations as they scale. The store is expected to enhance daypart performance while offering customers a diverse menu under one roof—combining pretzels from Wetzel’s with ice cream from Cold Stone. Khwaja plans further development of co-branded locations in the future.