Jenn Johnston Appointed Chief Marketing Officer at Amazing Brands
Jenn Johnston has been named Chief Marketing Officer (CMO) for both The Siegel Group and Amazing Brands, a role that will see her lead the shared services marketing department. With nearly three decades of executive leadership experience in sectors including franchising, hospitality, and consumer brands, Johnston is expected to drive brand development, customer engagement, digital strategy, and culinary innovation across both organizations. Johnston's appointment comes as Amazing Brands continues its expansion following a recent acquisition of Hot Dog on a Stick. She previously served as CMO at FAT Brands, where she managed marketing for 18 restaurant brands with over $2 billion in systemwide sales. Her leadership style is described as collaborative and team-focused. Michael Crandall, Chief Business Officer of The Siegel Group and Amazing Brands, praised Johnston's ability to build scalable marketing organizations while maintaining brand distinctiveness. He emphasized her role in supporting the long-term growth objectives of both companies.