Apple Opposes UK App Store Regulation, Calls It Price Control
Apple has criticized the proposed UK rules for its App Store as a form of price regulation that could hinder innovation. The company submitted comments to Britain's Competition and Markets Authority (CMA), arguing against requirements that would allow app developers to direct users toward external payment options outside Apple’s platform. These measures are part of the CMA's consultation aimed at increasing competition in digital markets. Apple highlighted its App Store facilitated over £46.5 billion ($61.8 billion) in UK billings and sales in 2025, with commissions making up less than 3.5% of that total. The company claimed there is no evidence the proposed changes would benefit consumers by lowering prices. Gene Burrus from the Coalition for App Fairness countered Apple's stance, stating it overlooks barriers developers face and uses its dominant position to gain unfair advantages.
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Topics: App Store Apple policy response Competition and Markets Authority (CMA) in-app payments UK regulation