X and World Federation of Advertisers Settle GARM Dispute Litigation
SpaceX's X, formerly known as Twitter, has reached a settlement with the World Federation of Advertisers (WFA) over litigation tied to an alleged advertiser boycott linked to WFA’s now-defunct Global Alliance for Responsible Media (GARM). The dispute began in 2024 when X sued major advertisers and the trade body under antitrust laws, claiming they collectively withheld billions in ad spending due to disagreements on content moderation. A U.S. judge had previously dismissed X's lawsuit earlier this year. In a joint statement, WFA reaffirmed its commitment to freedom of speech while confirming that GARM was permanently discontinued in August 2024 and will not be revived or replaced with similar initiatives. Both parties agreed on the importance of continued innovation for brand safety across platforms and advertisers. The settlement signals an end to legal tensions between X and major advertising stakeholders.