Ferrari Exceeds Sales Target for Luce EV in First Year
Ferrari has surpassed its annual sales target for the Luce, its first electric vehicle (EV), just one year after launch. According to a report by Financial Times, strong demand from China helped Ferrari sell nearly 500 units of the €550,000 ($626,285) model in its debut year. The Luce is a four-door, five-seat family car that has drawn mixed reactions for deviating significantly from Ferrari's traditional low-slung sports cars. Despite initial skepticism, it appears to have found traction among buyers willing to pay premium prices for the brand’s first EV offering.
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Topics: China Demand Ferrari Luce EV Sales Performance