Beyoncé Acquires Full Ownership of Whiskey Brand SirDavis from LVMH
LVMH has sold its stake in the US whiskey brand SirDavis to Beyoncé Knowles-Carter, granting her full ownership. The joint venture between Moët Hennessy and Beyoncé was established in 2024 under a collaborative effort that spanned nearly four years of development before launching the product. SirDavis is now described as a woman-, family-, and Black-owned company, with Beyoncé continuing to lead its operations. The whiskey brand blends 51% rye and 49% malted barley and was initially produced in Indiana and finished in Texas. It has been available in select markets including the US, UK, Japan, and France. The sale marks a significant shift for SirDavis as it transitions fully under Beyoncé's ownership without any mention of changes to production or distribution plans at this time.
Topics: Beyoncé luxury spirits LVMH ownership transfer whiskey