Fundraise Up Launches Tap to Donate and Peer-to-Peer Fundraising Features
Fundraise Up has introduced two new fundraising tools—Tap to Donate and Peer-to-Peer Fundraising—as part of its platform aimed at improving donor conversion. These features extend the company's existing technology beyond online donation pages into in-person events, supporter-led campaigns, and real-time giving moments. The Tap to Donate feature allows staff or volunteers to collect donations using a phone or iPad during live events like galas or walkathons. It integrates directly with Fundraise Up’s donor records system for instant updates. Early adopters reported a 24% increase in average gift sizes compared to previous tools used for in-person fundraising. The Peer-to-Peer Fundraising tool uses AI-powered guidance and an optimized checkout process to help supporters become more effective fundraisers, addressing the common issue of 'zero-dollar' fundraisers who fail to raise any funds beyond their own registration fees. Early results show nearly double the number of peer-to-peer fundraisers raising at least one gift.
Topics: donor_experience fundraising technology