Ferrari's Luce EV Hits Sales Target in China
Just two months after its launch, Ferrari has reportedly met its sales target for the Jony Ive-designed Luce electric vehicle (EV) ahead of schedule. The company aimed to sell nearly 500 units by year-end and achieved this goal earlier than expected due to strong demand from Chinese buyers. The Financial Times reports that China's growing EV market, driven by brands like Geely and Zeekr, has contributed significantly to the Luce’s success in the region. Ferrari is also targeting affluent tech entrepreneurs in Silicon Valley with its €550,000 EV. The automaker plans to sell around 2,500 units of the Luce by 2030. Ferrari will auction off the first production model next month, which could fetch up to $1.1 million. This early success suggests that Ferrari's strategy to attract a new generation of wealthy buyers is resonating in key markets.
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Topics: China Market Electric Vehicles Ferrari Luce EV Sales Performance