Constant Contact Launches Real Estate Marketing Solution
At Inman Connect on July 29, Constant Contact announced a new marketing solution tailored for real estate brokerages, associations, MLSs, and agents. The platform is designed to align with how the industry operates by integrating email, automation, AI tools, education, and multi-account features into existing workflows rather than offering standalone solutions. The product aims to enhance agent productivity at scale while maintaining brand consistency across organizations. It also provides a high-impact marketing benefit for associations and MLSs that supports member engagement and retention. The solution reflects the industry's shift toward connected ecosystems over isolated tools, supported by Constant Contact’s research showing 86% of an agent's business comes from existing relationships. The platform includes AI-powered content creation, CRM integrations, brand management features, and centralized visibility for leadership coaching and recruitment support.
Topics: AI marketing tools real estate technology