Apple to Report Q3 Earnings Amid Product Price Hikes
Apple is set to report its third-quarter earnings on Thursday, following recent price increases for Macs and iPads. The company's stock has outperformed other Big Tech firms this year, rising about 24% compared to a roughly 7% gain by Alphabet (GOOG). Analysts expect Apple to post an EPS of $1.89 with revenue reaching $108.8 billion — significant increases from the previous year. Apple's iPhone segment is projected to generate $53.5 billion in revenue, up 20%, while services are expected to bring in $31.3 billion, a rise of 14%. Revenue from China could grow by as much as 27% to $19.5 billion. Despite strong performance, Apple faces challenges due to rising memory and storage costs driven by the global AI expansion. This has led to price hikes on Macs and iPads, with expectations that iPhones will also see increased pricing in September. Analysts warn this could pressure gross margins or slow unit growth.

Topics: Apple iPad price hikes iPhone revenue forecast Mac price hikes Q3 earnings report