Reformation's Unconventional IPO Pitch Targets $1 Billion Valuation
Los Angeles-based fashion brand Reformation is preparing for its Wall Street debut with a unique and playful approach, contrasting traditional IPO pitches. The company plans to list on the New York Stock Exchange under the ticker symbol 'REF' at an estimated valuation of up to $1 billion. Known for its sustainability focus since 2009, it has been majority-owned by private equity firm Permira since 2019. Reformation's IPO pitch includes a video that references Margot Robbie’s iconic bathtub scene from *The Big Short*, highlighting the company's
Topics: fashion industry IPO Wall Street pitch