Gong cha Signs Exclusive Franchise Agreement for 50 Units in Texas
Gong cha has signed a significant exclusive area development agreement with Bakers Acres & Cattle Company (BACC) to open 50 units across four major Texas markets—Austin, Houston, San Antonio, and Dallas. This marks the largest direct franchising deal in Gong cha's history and is part of its broader U.S. expansion strategy following an acquisition that granted it master franchise rights for 170 locations across 13 states. BACC, a multi-generational family business with experience scaling premium franchises like Nothing Bundt Cakes, will develop the new units over seven years using their established operational platform. The deal underscores growing interest in Gong cha's scalable and efficient model among experienced franchise operators seeking high-potential markets for long-term growth. Gong cha has been expanding its U.S. footprint through strategic multi-unit agreements across several states since launching direct franchising efforts 24 months ago, reflecting strong demand from seasoned operators looking to invest in a globally recognized brand with operational simplicity and consumer appeal.