Cracker Barrel Appoints David Deno as New CEO
Cracker Barrel has announced the appointment of David Deno as its new Chief Executive Officer, effective August 10. He will replace Julie Masino, who led the company since November 2023 and is stepping down from her role but remaining in an advisory capacity through October 9. Deno brings extensive restaurant industry experience to Cracker Barrel, having previously served as CEO of Bloomin' Brands for five years before retiring in 2024. During his tenure at Bloomin', he was credited with improving profitability and navigating the company through challenges like the pandemic. His leadership is expected to help steer Cracker Barrel's ongoing turnaround efforts. Cracker Barrel has been working on a multiyear transformation strategy, which includes operational improvements, menu changes, marketing initiatives, technology upgrades, off-premises sales expansion, employee retention programs, and retail business enhancements. However, the company faced backlash in 2025 after unveiling a new logo that removed traditional elements of its brand identity.
Topics: leadership restaurant industry