Cracker Barrel appoints former Bloomin' Brands CEO David Deno as new leader
Cracker Barrel has appointed David Deno, the former CEO of Bloomin’ Brands, as its next chief executive officer. The transition is set to take effect on August 10 and follows a challenging period for Cracker Barrel marked by backlash over rebranding efforts that led to traffic declines and activist investor pressure. Deno succeeds Julie Masino, who will step down from her role but remain in an advisory capacity until October 9. The change comes after the company scrapped its controversial rebranding strategy last year amid consumer dissatisfaction and criticism even from high-profile figures like former President Donald Trump. Despite some recovery since early fiscal 2026, same-store sales have continued to decline. Deno brings extensive experience in casual dining operations through his tenure at Bloomin’ Brands, where he served as both CFO and CEO for a combined decade. His appointment is expected to focus on improving Cracker Barrel’s operational performance and financial health following recent strategic moves like the sale of its Maple Street Biscuit Company subsidiary.
Topics: CEO appointment Leadership change Restaurant industry