Taco Bell Offers $1 Mexican Pizzas to Win Back Customers Amid Cyclospora Outbreak Fallout
In an effort to recover from a significant drop in customer traffic due to a cyclospora outbreak linked to lettuce supplier Taylor Farms, Taco Bell is offering its signature Mexican Pizza for $1 on July 28. The promotion comes after the chain previously offered $1 Enchiritos last week as part of similar efforts to regain consumer trust and drive foot traffic back into stores. The Mexican Pizza typically retails at around $5.69 in some markets, making this a substantial discount aimed at attracting customers through price incentives. The deal is available via the app or website while supplies last with a limit per transaction. Taco Bell also offered Rewards members an additional incentive of a medium drink for $1 on the same day. Foot traffic dropped by nearly 30% in mid-July, but recent social media sentiment has shifted blame toward Taylor Farms rather than Taco Bell itself. CEO Sean Tresvant acknowledged customer support through public messages and emphasized that loyalty is earned over time.
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