New York requires age verification for algorithmic feeds effective January 2027
New York Attorney General Letitia James has finalized rules implementing the SAFE for Kids Act, a law requiring social media platforms to verify users' ages before allowing access to features like algorithmically curated content or late-night notifications. The regulation targets platforms where at least 20% of user time is spent on algorithmic feeds and mandates age verification methods with high accuracy standards. Verification can include government-issued ID but must also offer an alternative option, while collected data must be deleted after use. The law allows users under 18 to seek parental consent for restricted features, though platforms cannot block minors from using non-restricted parts of the app or searching content without such approval. The rules are largely consistent with initial proposals and will take effect on January 25, 2027, carrying potential fines up to $5,000 per violation. Opponents have raised concerns about privacy and free speech implications, though courts previously supported tech industry challenges against similar laws. However, the Supreme Court recently upheld a Texas law requiring age verification for adult content access.
Topics: child_protection New_York policy social_media