Gong Cha Signs 50-Store Franchise Agreement in Texas
Bubble tea chain Gong cha has signed an exclusive area development agreement with Bakers Acres & Cattle Company (BACC) to open 50 stores across four key markets in Texas—Austin, Houston, San Antonio, and Dallas. The deal is the largest direct franchising agreement in Gong Cha's history and supports its broader strategy of expanding through multi-unit franchise agreements in both established and emerging U.S. regions. This partnership follows Gong cha’s acquisition of master franchise rights for 170 locations across 13 states, including Texas, which has enabled faster roll-out and long-term growth plans. BACC is a Houston-based family business with experience growing franchise brands like Nothing Bundt Cakes since entering franchising in 2015. Gong cha’s U.S. expansion strategy emphasizes operational simplicity, strong consumer demand, scalability at low cost, flexible footprints, efficient labor models, and global brand recognition to attract multi-unit operators.