HBO Max Launches Vertical Video Feed 'Shorts' to Enhance User Discovery
Warner Bros. Discovery (WBD) has introduced a new vertical video feature called HBO Max Shorts, designed to help users discover content through short clips and trailers tailored based on their watch history. The feed will be accessible via the bottom navigation menu in the app and is initially being tested with select iOS users in the US before expanding further. The feature combines AI-generated scene suggestions from an internal tool with human editorial curation, aiming to highlight compelling moments such as plot twists or visually striking scenes. HBO Max Shorts are rendered vertically for seamless playback on mobile devices. The company also mentioned future plans to include sports content and expand device compatibility based on user feedback. In addition, WBD is testing a conversational search feature that allows users to find content using natural language queries, starting with adult Android users in the US.
