Chery Group Achieves 20 Million Global Sales; Launches LUXEED for High-End Market
In July 2026, Chery Group announced that its cumulative global vehicle sales have surpassed the milestone of 20 million units. Over nearly three decades in the automotive industry, Chery has evolved from a domestic brand to an international player with operations spanning over 130 countries and regions. Chery's premium new energy brand, LUXEED, is now entering global markets as part of its strategy to capture high-end demand for intelligent mobility solutions. The company reported strong export performance in the first half of 2026, shipping nearly one vehicle every 17 seconds overseas and achieving a year-on-year increase of 71.5%. LUXEED has already launched marketing initiatives abroad, including a global media test drive event for its R7 model in Dubai. The brand plans to establish infrastructure across key regions by 2027 as it builds on Chery's existing international presence and operational strengths.
Topics: Automotive Brand Strategy Global Expansion