Dairy Queen Canada's Miracle Treat Day to Support Children’s Hospitals on August 13
On August 13, Dairy Queen Canada will host its annual Miracle Treat Day in partnership with the Children’s Miracle Network (CMN). During this event, net proceeds from every Blizzard® treat sold at participating locations across Canada will be donated to support 13 children's hospitals. Since 1984, nearly $58 million has been raised through this initiative, including $2.35 million in last year’s campaign. Candida Ness, Vice President of Marketing at DQ Canada, highlighted the event as a way for communities to come together and support local children's health needs. Adam Starkman, CEO of Canada’s Children’s Hospital Foundations, emphasized that funds raised stay within each community, helping hospitals address specific challenges faced by families. Beyond this annual campaign, Dairy Queen continues its year-round efforts in partnership with CMN through various fundraising initiatives.