Apple Launches 'Upgrade' Program to Lease New Devices
Apple has introduced a new leasing program called Apple Upgrade, designed to make it easier for consumers to access its latest iPhone, Mac, iPad, and Apple Watch models. The service allows users to lease devices with options to keep them at the end of their subscription period, pay off early, or upgrade sooner to newer models. This initiative comes shortly after Apple raised prices on several hardware products due to ongoing memory and storage shortages in supply chains. CEO Tim Cook recently warned that these issues could lead to higher-than-expected pricing for the upcoming iPhone 18 series later this year.
Tickers: $AAPL
Topics: Apple Consumer Electronics Leasing Program