BYD Launches First K-Car in Japan
Chinese automaker BYD has launched its first kei car, an all-electric model named Racco, in the Japanese market. The five-door vehicle is priced under ¥2 million (approximately $12,200) and offers a range of 210 kilometers on a single charge. The introduction marks BYD's entry into Japan’s compact electric car segment, traditionally dominated by domestic manufacturers like Toyota and Daihatsu. This move could signal growing competition in the kei car market as Chinese EV makers expand globally. With rising demand for affordable zero-emission vehicles, especially among urban consumers, BYD aims to capture a share of this niche but significant automotive category.
Topics: BYD electric vehicles Japan market