Meta Integrates Meta AI into Threads Direct Messages
On July 27, 2026, Meta announced that its Meta AI chatbot is now available within direct messages (DMs) on the social media platform Threads. This integration allows users to interact with the AI assistant privately in their DMs, a feature already present on other Meta platforms like Facebook and Instagram. The move aims to keep users engaged within Meta's ecosystem by offering an alternative to third-party chatbots such as OpenAI’s ChatGPT or Google Gemini. The update is being rolled out globally starting Monday, with the company also testing public feed interactions in select markets before broader expansion. Users can control their exposure to AI content through options like muting @meta.ai and hiding replies. By embedding Meta AI into Threads DMs, Meta seeks to position the app as a one-stop solution for information and recommendations without requiring users to switch platforms.
Tickers: $META
Topics: App Features Artificial Intelligence Meta AI Threads