YouTube Premium Subscribers Will Gain Access to Peacock Starting Next Year
Starting next year, YouTube Premium subscribers will be able to access Peacock's content—including TV shows, movies, and live sports—directly within the YouTube app. The multi-year agreement between NBCUniversal and Google allows users of the $15.99/month ad-free subscription tier to enjoy Peacock’s offerings without needing a separate account or payment. This integration is part of a broader distribution strategy for Peacock as it enters its next phase of growth, following its separation from Comcast's broadband business. The deal also includes plans for NBCUniversal to stream select live sporting events on YouTube and extend an existing agreement with YouTube TV. With 125 million Premium subscribers globally in 2025 and over 48 million Peacock users in the U.S., this partnership is expected to significantly expand access to Peacock’s content while offering a more cost-effective option for consumers.
Topics: NBCUniversal Peacock subscription bundling YouTube Premium