FirstTeam Real Estate partners with Purlin to unify its technology ecosystem using AI
FirstTeam® Real Estate, a leading independent real estate brokerage in California and nationally, has partnered with Purlin®, an AI-operating layer for the real estate industry. The collaboration aims to integrate FirstTeam's workflows—covering leads, marketing, CRM, operations, contracts, closings, and commissions—onto a single AI-powered platform called PurlinOS. This integration is designed to streamline transactions by reducing friction in communication methods such as voice, text, email, or chatbot. The partnership reflects FirstTeam’s commitment to innovation and its belief that the future of real estate lies not just in adding more tools but in creating better experiences for agents and consumers alike.
Topics: AI integration brokerage operations partnerships technology