Ford Expands Customization and Aftermarket Offerings to Boost Profits
Ford Motor Company is expanding its accessory and parts business as part of a strategy to increase profits by tapping into the $53 billion U.S. automotive aftermarket industry. The automaker plans to offer more exclusive, limited-edition vehicle models—comparable to 'Nike shoe drops'—to engage customers with unique customization options. Ford recently launched its first custom
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Topics: accessories customization Ford profit strategy vehicle drops