27-Year-Old Female Locksmith Builds Business to 60 Jobs Weekly After Viral TikTok
Sahar Yona, a 27-year-old entrepreneur from New York City, launched her locksmith business 'Locksmith Girl of NYC' with an initial investment of $7,000. Her career in the trade began unexpectedly when she was offered field work instead of a receptionist role at a local company. After two years of training and licensing, Yona started operating independently in November 2024. Her business gained significant traction after one TikTok video went viral with over 600,000 views. The post highlighted her services for women who may feel uncomfortable calling male locksmiths late at night. This led to a surge of demand, bringing up to 60 jobs per week and helping Yona earn more than she did in previous roles. Yona's success reflects the growing trend among entrepreneurs using social media as an effective marketing tool rather than traditional advertising methods. Her story also highlights how niche trades like locksmithing can be turned into profitable businesses with relatively low startup costs, especially for solo operators who avoid storefronts and large teams.
Topics: locksmith industry social media marketing startups women in business