Arizona State University Launches Degree in Content Creation and Influencer Studies
Arizona State University (ASU) has introduced a new Bachelor of Arts degree focused on content creation through its Walter Cronkite School of Journalism and Mass Communication. The program is designed to train students as professional content creators, digital storytellers, and influencers—roles that are increasingly popular among young people. With the global creator economy valued at over $250 billion, ASU aims to equip graduates with skills in personal branding, audience analytics, multimedia production, social media marketing, and more. The curriculum includes a course titled 'How to Become an Influencer' and culminates in a capstone project where students must grow their own online audiences. The degree requires 120 credit hours of academic work and offers hands-on experience through internships and the university's Los Angeles Content Studio. Graduates are expected to pursue careers not only as influencers but also in roles such as content strategists, social media managers, or podcast producers. The program reflects a broader shift toward creator-driven storytelling and aligns with growing interest among Gen Z adults—57% of whom aspire to become influencers—and 41% of all U.S. adults who express similar ambitions.
Topics: creator economy digital marketing higher education influencers