Netflix Reports Record Buybacks and Rising Margins Amid Concerns Over User Engagement

Netflix (NASDAQ: NFLX) reported a second-quarter performance that saw shares fall by 8% despite the company being on track for its most profitable year ever. The streaming giant spent nearly $5 billion on stock buybacks, marking its largest quarterly repurchase activity to date and reloaded its authorization with an additional $27 billion. Investor disinterest persists as Netflix's valuation remains below 20 times earnings, down almost 50% from last year’s high. Concerns include a valuation rerating and softening user engagement amid rising competition in short-form video, podcasts, gaming, and other streaming platforms. Management defended its position on the earnings call, stating that viewing hours are improving slightly. The company expects revenue growth of 13-14% for the year with an operating margin of 31.5%, reflecting over 1,000 basis points of expansion in three years. Free cash flow is projected to grow by more than 30% this year due to stronger margins and controlled content spending.

By Bryan White, The Motley Fool Sun, July 26, 2026 at 5:50 PM GMT+3 4 min read · Yahoo Finance ·

Netflix Reports Record Buybacks and Rising Margins Amid Concerns Over User Engagement

Tickers: $NFLX $NVDA

Topics: free cash flow margins revenue growth stock buybacks

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