Calida Group Sells Cosabella Lingerie Brand Amid Sales Declines
Switzerland-based Calida Group has sold its luxury lingerie brand Cosabella to New York-based Crown Brands Group in a deal that closed on July 23, 2026. The sale is part of the company's ongoing strategy to streamline operations and focus on core brands after years of portfolio restructuring. Despite efforts including repositioning and cost-cutting measures launched in 2024, Cosabella’s sales continued to decline significantly. Cosabella reported a nearly 37% drop in net sales for Calida Group’s first half of fiscal year 2026, contributing just 4.6% to the group's total revenue. The broader retail environment remains challenging due to weak consumer confidence and economic uncertainty, particularly affecting European markets. With this divestiture, Calida aims to improve profitability by concentrating on its core brands, Calida and Aubade. Crown Brands Group plans to expand Cosabella through licensing partnerships and distribution channels. CEO Thomas Stöcklin emphasized the move as a step toward operational flexibility and strengthening premium brand positioning.