C-Store Diners Prioritize Food Quality Over Price
Foodservice remains a critical revenue driver for convenience stores (c-stores), accounting for nearly 28.5% of sales in 2025 and contributing to almost 40% of gross profit, according to NACS data. Prepared foods make up the majority of these foodservice sales. A Canopy report highlights that 44% of c-store diners choose a store based on food quality—higher than price or location convenience. This aligns with findings from Tillster earlier in the year. Additionally, while speed is not as dominant (28%), it still plays an important role for some customers seeking quick meals. A WGSN and Imagine report also reveals that 60% of shoppers visit c-stores at least once a week, suggesting strong potential to build customer loyalty through improved food offerings. The reports collectively emphasize the importance of quality in driving repeat visits and positioning c-stores as genuine dining destinations.
Topics: consumer preferences convenience stores foodservice trends