Ziggi’s Coffee Appoints Stacey Pool as Chief Growth Officer
Ziggi's Coffee has appointed Stacey Pool, a seasoned marketing executive with experience at Noodles & Company and FullSpeed Automotive, as its chief growth officer. The move comes during the chain's tenth year of franchising, which currently includes 120 locations open and an additional 200 in development. Pool will lead Ziggi’s next phase of expansion by focusing on unit development, market entry strategies, and enhancing store profitability. Pool brings over a decade of experience in marketing and branding to the role, having previously served as CMO for Noodles & Company until 2024 and at Vail Resorts. Her appointment is expected to strengthen Ziggi’s brand identity and customer loyalty while supporting its rapid growth trajectory. The coffee chain has seen significant expansion since 2023, growing from 65 units to over 115 by the end of last year. Ziggi's joins a wave of fast-growing coffee chains such as Scooter's Coffee, Dutch Bros, and Seven Brew, all expanding aggressively in the U.S. market.
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