Hyundai Opens New UX Studio in Shanghai
Hyundai Motor Group has opened its fourth global user experience research hub, the 'UX Studio Shanghai,' to better understand China's evolving smart mobility market and translate local insights into global innovation. Located in Jing'an district, this facility supports Hyundai’s strategy of 'in China, for China, to Global.' The studio aims to shift from a vehicle-selling model to one focused on designing comprehensive mobility experiences. The UX Studio Shanghai features two collaborative spaces: an Open Lab with public zones and an Advanced Lab for deeper user research. It reflects the company's commitment to Software-Defined Vehicles (SDVs) and enhancing customer engagement through intelligent, experience-driven design.
Topics: automotive localization strategy user experience design