Deckers Outdoor Reports Record Q1 Revenue Exceeding $1 Billion

Deckers Outdoor Corporation (NYSE: DECK) reported record first-quarter fiscal year 2027 revenue of over $1 billion, surpassing expectations with a 5.7% increase in sales and earnings per share (EPS) of $0.94. The growth was primarily driven by strong direct-to-consumer demand and continued momentum from its HOKA and UGG brands. HOKA led the performance with revenue rising to $704 million, an 8% year-over-year increase fueled by global DTC sales and product innovation such as Clifton Pro. The brand also saw robust growth in trail and lifestyle styles across key markets like Europe, China, Japan, and the U.S. Meanwhile, UGG advanced its '365' strategy with a 5% revenue gain driven by year-round offerings and strong men's business. Despite ongoing tariff pressures, Deckers improved gross margins to 56.4%. The company raised full-year EPS and margin guidance while maintaining its revenue outlook unchanged. Management emphasized continued focus on pricing strategies, inventory control, and expectations for second-half growth—particularly in HOKA’s international wholesale segment.

By MarketBeat Fri, July 24, 2026 at 2:06 AM GMT+3 7 min read · Yahoo Finance ·

Deckers Outdoor Reports Record Q1 Revenue Exceeding $1 Billion

Tickers: $DECK

Topics: direct-to-consumer_sales guidance_update hoka_performance revenue_growth ugg_growth

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