Cinnabon Sees Strong Growth as Cinnamon Trend Boosts Sales
Cinnabon is experiencing a surge in popularity due to the rising trend of cinnamon on restaurant menus. The chain opened over 300 new locations in 2025, marking its best growth year ever and outpacing most other fast-food brands except Wingstop. This success comes as chefs increasingly use cinnamon for its nostalgic appeal. In addition to expanding its footprint, Cinnabon has diversified its offerings by introducing Seattle's Best coffee nationwide and trendy 'Swirled Sodas' to capitalize on the dirty soda trend. The brand also benefits from co-branded locations with Auntie Anne's and Carvel, which help increase store sales. New leadership under Chief Brand Officer Urvi Patel since early 2025 has contributed to this growth as part of a broader restructuring at parent company GoTo Foods.
Topics: Cinnabon cinnamon franchise growth restaurant trends