LVMH Promotes Yann Musquin to Head Fragrance Brands

LVMH has promoted Yann Musquin to brand managing director of LVMH Fragrance Brands, effective August 3. In this role, he will oversee Parfums Givenchy and Kenzo Parfums under the leadership of Véronique Courtois, CEO of Parfums Christian Dior and head of LVMH's beauty division. Musquin succeeds Romain Spitzer, who left for Bottega Veneta. Musquin has a strong background in fragrance marketing at both L'Oréal and Dior before joining Louis Vuitton to lead its growing fragrance business. He was most recently chief brand officer for Givenchy Parfums and Beauty. His new responsibilities include strengthening the performance of Givenchy and Kenzo fragrances, as well as expanding the broader portfolio with innovative additions in beauty and fragrance.

By Joelle Diderich Thu, July 23, 2026 at 5:00 PM GMT+3 2 min read · Yahoo Finance ·

LVMH Promotes Yann Musquin to Head Fragrance Brands

Topics: luxury management_change

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