Roku Increases Streaming Hardware Prices Amid Global Memory Shortage
Roku has raised prices on its streaming hardware devices by up to $50, citing a global memory shortage as the primary reason. The most significant increase is for the Roku Ultra and Roku Streambar SE models, both now priced at $149.99 from $99.99 previously. Other products like the Streaming Stick Plus and 4K model also saw price hikes of up to $30. The memory shortage has been ongoing since earlier in the year and is expected to persist through 2027, with manufacturers prioritizing supply for AI companies over consumer electronics. Roku's move follows similar pricing adjustments by Apple on its devices last month. The company currently offers a sale that temporarily reverts some products back to their original prices. This price increase comes at a time when Roku is in the midst of being acquired by Fox, which announced plans to acquire the streaming platform last month.
