Midjourney Acquires Astrology App Co-Star
AI image and video generator company Midjourney has acquired astrology app Co-Star, as reported by Bloomberg. The acquisition terms were not disclosed. Co-Star is a social platform with approximately 4.3 million monthly active users that provides astrological birth charts, horoscopes, compatibility assessments, and other advice using both AI and human-generated content. Midjourney has been expanding its product offerings beyond its well-known Discord-based image generation tools to include ventures like medical services and spas. The acquisition of Co-Star adds a consumer-facing app with an established user base to Midjourney's portfolio. Additionally, the 24-person team from Co-Star will join Midjourney, potentially aiding in the development of a standalone application for the AI lab. The move reflects Midjourney’s strategy to diversify its product lineup and leverage existing consumer engagement models.
Topics: AI Midjourney