Boston Beer Projects 2026 Gross Margin Growth Amid Reduced Advertising Spend
The Boston Beer Company (SAM) forecasts its gross margin to reach between 48.5% and 50% in 2026, while maintaining non-GAAP EPS guidance of $8.50-$10.50 per share. The company also plans to cut advertising spending by $20 million amid industry volume headwinds caused by inflationary pressures on consumers.
Tickers: $SAM