Why Sign-On Bonuses May Repel Desired Owner-Operators, According to Voyager Nation's Director of Operations
Christian Martinez, director of operations at Voyager Nation in Florida, argues that sign-on bonuses are counterproductive for attracting and retaining owner-operators. Managing a fleet of 65 independent contractors, he emphasizes the importance of financial viability over incentives like bonuses.
Topics: fleet management owner-operators recruitment strategies