SEMCAP Beauty & Wellness Invests Minority Stake in US-Based Cosmetics Brand MERIT

SEMCAP Beauty & Wellness has announced a minority investment in the cosmetics brand MERIT, known for its minimalist beauty approach. Vasiliki Petrou, Managing Partner at SEMCAP and former leader of Unilever Prestige division, will join MERIT's board to support global expansion.

By SEMCAP Beauty & Wellness · PR Newswire · July 23, 2026, 13:00 UTC

Topics: beauty industry brand growth investment

Read the full article at PR Newswire

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