Swatch Reports Strong Sales Growth but Misses Profit Expectations

Swatch Group reported an 8.5% increase in first-half sales to CHF 3.12 billion, driven by strong demand across its watch brands and the Royal Pop collaboration with Audemars Piguet. However, operating profit fell significantly to CHF 52 million from CHF 68 million a year earlier due to currency effects and production costs.

By Mark Nichols Tue, July 21, 2026 at 5:52 PM GMT+3 4 min read · Yahoo Finance ·

Swatch Reports Strong Sales Growth but Misses Profit Expectations

Topics: collaboration currency effects operating profit sales

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