Cracker Barrel Sells Maple Street Biscuit Company to Biscuit Belly
Cracker Barrel has sold the Maple Street Biscuit Company to Biscuit Belly, a biscuit-sandwich concept. As part of the deal, 16 locations will close while Biscuit Belly takes over control of the remaining 35 stores and plans to rebrand them under its own name within 18-24 months.
Tickers: $CBRL
Topics: acquisition brand strategy restaurants