More Costco Members Opting for Double Membership Fee Due to Perceived Value
Costco is seeing an increase in members paying double the standard fee by opting for its Executive membership. The company attributes this trend to added perks that provide sufficient value, according to a study commissioned by Consumer Reports and conducted by Strategic Resource Group (SRG). Costco's prices were found to be lower than those of Walmart and other major retailers.
Topics: consumer spending Costco membership pricing retail competition