Nike Stock Drops 36% in First Half of 2026 Amid Revenue Challenges and Tariff Costs

Nike (NKE) stock fell by 36% during the first half of 2026 due to flat revenue, declining gross margins, tariff-related expenses impacting profits, and a delayed turnaround under CEO Elliott Hill. The decline was most pronounced in March and April following earnings reports that signaled continued challenges ahead.

By Jeremy Bowman · Motley Fool ·

Nike Stock Drops 36% in First Half of 2026 Amid Revenue Challenges and Tariff Costs

Tickers: $NKE

Topics: management_changes stock_performance tariffs

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