Kraft Heinz partners with Disney for parks, branding, and content creation
Kraft Heinz has entered into a multiyear partnership with Disney as the exclusive provider of select condiments, macaroni and cheese, and cream cheese in North American Disney parks, resorts, and cruise lines. The deal also allows Kraft Heinz to feature Disney characters on products sold in stores and includes co-developed content for Disney's studios and streaming platforms.
Topics: branding food industry marketing strategy partnership