Ford Announces $30,000 Electric Truck on New Platform
After struggling with the F-150 Lightning's market performance and incurring a $19.5 billion loss on EV investments in 2025, Ford is launching a new line of low-cost electric vehicles starting with a $30,000 truck built for efficiency and profitability using its Universal Electric Vehicle Platform.
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Topics: Cost-effective EV design Electric vehicles Ford F-150 Lightning New EV platform