2026 FIFA World Cup Generates Record $9 Billion in Revenue

The 2026 FIFA World Cup became the most lucrative sporting event in history, generating an estimated $9 billion in revenue. The expansion to a 48-team format increased match count and commercial opportunities under President Gianni Infantino's leadership.

By Joseph Wilkins · CNBC · July 20, 2026, 05:17 UTC

2026 FIFA World Cup Generates Record $9 Billion in Revenue

Topics: expansion strategy FIFA World Cup Gianni Infantino revenue growth

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